Malibu Island Spiced launches in the US
20 February, 2013
Pernod Ricard USA has launched a low-calorie spiced rum version of Malibu.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
